11 Customer Self-Service Software to Reduce Support Costs

The customer support panorama is quickly evolving, pushed by developments in know-how. Now, clients want to get help 24 * 7, which isn’t possible for the businesses owing to the scarcity of human assets. 

Higher but, clients at the moment are extra inclined in direction of catering to their very own points than in search of help from a customer support consultant. The examine carried out by Zendesk, clearly illustrates that 91% of consumers would favor a information base or self-service owing to the pliability and independence supplied. 

That is certainly proved to be favorable for companies, and buyer self-service is evolving into an economical means of providing buyer assist. The times of direct in-person conversations and cellphone calls have given technique to new channels, resembling chatbots and self-service choices. 

This progress has made customer support less complicated and extra seamless than ever earlier than. 


As a enterprise, adopting the precise customer support instruments is the important thing to success on this altering panorama. Thriving firms usually keep forward of the curve, whereas these grappling with outdated strategies might must play catch-up.

By leveraging the perfect buyer self-service software program out there, firms can empower their assist groups to deal with clients effectively and supply a 5-star service that retains them returning.

How utilizing buyer self-service software program can scale back enterprise operation prices?


Clients’ desire for self-service choices is a rising development in varied industries. Self-service choices empower clients to seek out solutions to widespread queries independently, decreasing the necessity for direct interplay with assist brokers.

This desire has a number of advantages for purchasers and companies, together with value discount and improved buyer satisfaction. Listed below are some knowledge and analysis findings to assist these claims:

  • Rising Reputation of Self-Service: In line with the Zendesk Buyer Expertise Tendencies report, most clients, exactly 69 p.c, favor to handle and resolve their points utilizing buyer self-service choices independently.
  • Value Discount: Analysis carried out by Gartner signifies that self-service options provide useful advantages to clients and current cost-effective benefits for companies. In comparison with dwell channels resembling cellphone calls and emails, which incur a median value of $8.01 per contact, self-service choices have a considerably decrease value of roughly $0.10 per contact.

By investing in self-service capabilities, companies cannot solely scale back assist prices but in addition enhance buyer satisfaction and supply fast subject decision, catering to the wants of immediately’s tech-savvy clients.

Nonetheless, the problem lies within the sheer variety of software program out there available in the market. Evaluating, evaluating, and choosing the precise ones will be overwhelming and irritating. Now we have compiled an inventory of the highest buyer self-service software program to alleviate this problem. 

Zoho Desk

Zoho Desk is designed to reinforce your buyer self-service operations by offering complete assist throughout a number of channels. The software program presents options like guided dialog to supply fast and useful assist to a buyer eager to self-serve themselves and shortly discover solutions to their queries. 


It delivers highly effective options that allow you to successfully have interaction with clients and streamline follow-ups, eliminating the necessity to change between totally different screens. With Zoho Desk, your brokers can simply handle cross-functional processes and tickets from a centralized place. 

This cloud-based customer support software program seamlessly integrates with widespread instruments like Slack and Trello, enhancing the general customer support expertise.


  • Integration with inner CRM for superior buyer assist
  • Computerized ticket tagging
  • Combine customer support with widespread on the spot messaging channels. 
  • Actual-time notifications for ticket actions
  • Show related options from the information base to the shoppers.


Freshworks is a complete buyer self-service resolution that makes use of superior bots, a information base, and internet widgets to assist clients high quality get solutions to their queries. The answer goals to reinforce the standard and interactivity of buyer conversations. 


Leveraging synthetic intelligence and automatic bots permits quicker response instances serving to you to assist your clients.

A novel capability of Freshdesk is to research previous discussions and points raised by the shoppers to assist them discover solutions to approaching points in search of minimal consideration out of your assist brokers.


  • Multi-language assist for a world assist function 
  • Scale your content material for a number of merchandise to design a information base 
  • Use drag and drop functionality to design a self-service internet web page. 
  • The assistance widget means that you can combine the information base into your web site. 
  • Neighborhood boards for purchasers to ask questions and perform product discussions.


Improve buyer satisfaction and streamline operations by seamlessly integrating self-service capabilities into your CRM. Salesforce empowers your clients to simply entry data and options by way of a personalised and branded assist heart. 


Salesforce maximizes the potential of automation by structuring your present workflows to seamlessly current commonplace enterprise procedures to clients by way of a user-friendly self-service interface.

It additionally presents extra options resembling discipline service and AI instruments as add-ons, enhancing the platform’s capabilities. 


  • Self-service buyer portal with pre-built templates with drag-and-drop performance.
  • AI-powered Einstein bots automate routine requests and information clients by way of the subsequent steps. 
  • Assist for omnichannel communication throughout a number of channels.
  • Highly effective analytics instruments to achieve useful insights.


Trusted by manufacturers like Pwc, Deloitte, and Accenture, HelpScout is a knowledge-backed software program that gives complete instruments to assist your increasing buyer base and meet their escalating calls for. It minimizes buyer inquiries by implementing a customer-oriented information base that empowers self-service. 


You can too customise your information base extensively with customized CSS, enabling you to personalize each side. Using the Beacon assist widget function offers clients with related information base articles, decreasing the inflow of electronic mail requests.


  • Superior filters and customized views allow environment friendly sorting of buyer knowledge.
  • Pre-designed templates to design a self-service buyer portal. 
  • Provide alternate options for outreach in Docs.
  •  Auto-generated sitemap and search engine optimisation decisions for every content material. 
  • Achieve insights from Beacon exercise.


Zendesk continues to be a number one buyer self-service instrument, offering distinctive related communication and conversational experiences for purchasers throughout a number of channels.  

With Zendesk, you’ll be able to effortlessly create, manage, and keep reusable content material that may be utilized throughout quite a few articles and assist facilities concurrently by way of Content material Blocks. 

It additionally presents a number of assist facilities that serve varied audiences, areas, or manufacturers. You possibly can customise content material to swimsuit particular locales in additional than 40 languages.

Moreover, Zendesk boasts an unlimited market the place customers can uncover and combine their most well-liked instruments, enhancing the general buyer expertise.


  • Strong reporting and analytics capabilities.
  • AI-driven automated responses.
  • AI-powered options with Content material Cues.
  • Versatile customization choices for integrations and workflows.
  • Seamlessly built-in self-service assist heart and group discussion board.


HubSpot’s Service Hub stands out with its array of buyer self-service options which assist manufacturers fulfill the client’s wants each time they want it.

By seamlessly integrating with HubSpot’s shared inbox, Its buyer portal ensures uninterrupted communication between clients and representatives, offering transparency concerning the progress of their issues. 

By integrating buyer portals along with your firm’s information base and tailoring them to replicate your model’s id, Hubspot delivers a cohesive, branded expertise that empowers your clients. Say goodbye to repetitive duties and embrace a streamlined course of that nurtures buyer belief.


  • Join assist desk and shared inbox options. 
  • Buyer interactions from totally different channels right into a single unified inbox.
  • Automate commonplace responses and duties.
  • Safe place to trace and handle open and closed assist tickets.
  • Buyer portals for simple entry to account data.
  • Omnichannel entry to make sure seamless buyer experiences.


KnowledgeOwl presents a user-friendly and streamlined resolution for creating and managing information bases, making the method easy and intuitive for purchasers and workers. 


Improve buyer satisfaction effortlessly with KnowledgeOwl and scale back assist prices. Plus, its pre-built search performance ensures instant accessibility to the knowledge you embrace in your information base, enabling fast retrieval for these in want. You possibly can add limitless articles, classes, and recordsdata to your information base with none restrictions.


  • The assist information base is accessible 24/7 to help clients.
  • Person-friendly technical and assist documentation.
  • Each trial and paid accounts obtain complimentary buyer self-service assist.
  • To expertise a demo, you’ll be able to schedule a session with a crew member.


Gladly is an intuitive self-service software program that eliminates the necessity for advanced integrations and offers hassle-free name assist. With Gladly, your online business can effortlessly implement self-service choices and swiftly provide personalised help. 

The platform integrates a self-help framework with a multichannel method, enabling environment friendly buyer assist. Combine its in depth information base immediately into your web site, making certain your clients obtain constant solutions by way of the FAQ part.

Gladly additionally incorporate automated channel like IVR to conveniently entry essential data concerning orders, together with supply standing, earlier bookings, and upcoming reservations, by way of the IVR system, empowering the shoppers to seek out the solutions they search effectively.


  • Net chat widgets.
  • Self-Service Threads quicker decision.
  • Personalised IVR for previous bookings and upcoming reservations.
  • Solutions in a number of languages throughout a number of channels.
  • Ship quick, personalised responses primarily based on all the pieces the earlier buyer queries.


Document360 is a self-help software program resolution that gives a user-friendly assist heart web site. With Document360, you’ll be able to simply customise the looks of your assist heart, choosing your personal branded colours and making a customized area. 

The software program additionally options a sophisticated search engine powered by synthetic intelligence, making certain clients can shortly discover the knowledge they want. Moreover, Document360 offers a responsive design, optimizing person information throughout varied units and display sizes.


  • Create On-line PDF person guides, tutorials, and reference docs
  • Commonplace Working Procedures.
  • Self-service information base on your SaaS merchandise.
  • Mechanically generate customizable API Documentation.
  • Design SOPs like worker handbooks or gross sales/advertising playbooks.


Gorgias is a specialised buyer self-service software program platform that shares many similarities with mainstream platforms like Intercom and HubSpot. It presents superior automation capabilities that streamline your course of, enabling you to effectively deal with pesky and repetitive questions. 


With a complete set of self-service and automation options, Gorgias empowers you to offer numerous choices, permitting your clients to decide on the options that finest meet their wants. 

By leveraging this cutting-edge self-service instrument, you’ll be able to successfully improve buyer satisfaction whereas concurrently decreasing your buyer assist prices.


  • Self-service order administration with automation add-on
  • Means to trace clients and modify orders
  • Helps scale back tickets within the helpdesk by 50%
  • Construct an interactive assist heart on your clients 
  • Interactive quizzes, tutorials, movies, and boards


Streamline buyer assist and improve self-service capabilities with Intercom‘s complete resolution. In case your purpose is to determine sturdy private connections with clients, Intercom is a instrument that ought to instantly seize your consideration. 


Create a centralized hub the place clients can simply entry important data, useful ideas, and dependable solutions. The Messenger function is embedded in each article, initiating on the spot dialog for extra help. Enhance accessibility on your world clients by growing multilingual articles, enabling quicker self-serve decision. 

Moreover, keep model consistency by customizing the assistance heart’s colour scheme, emblem, header, area, and different components.

By using Intercom, you entry a unified inbox that consolidates all buyer conversations throughout varied channels. This ensures that chat historical past is saved and brokers have instant entry to all important buyer data.


  • Buyer knowledge platform for enabling personalised interactions.
  • Pre-built templates can be found for buyer onboarding.
  • Built-in information base to ship self-help to clients. 
  • Seamless integration with widespread instruments resembling JIRA, Stripe, and Salesforce.
  • Customizable bots to gather particular buyer knowledge.


Now that you’ve got grow to be acquainted with the highest buyer self-service software program available in the market and its options, you may make an knowledgeable choice that aligns along with your long-term development aims.

To establish your necessities, it’s important to think about the wants of your groups and clients. You might want to decide whether or not you require a self-service information base, dwell chat performance, or a easy assist desk resolution to handle the influx of tickets successfully.

Though the instruments above share many similarities, they every possess distinctive traits. Some provide higher options, others are extra inexpensive, and a few present extra highly effective integrations.

You may additionally discover some finest information base platforms for your online business.

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