10 Best Sales Intelligence Tools for Businesses in 2023

Within the fast-paced battlefield of B2B gross sales, each blow counts. That is the place gross sales intelligence instruments swoop in, like an elite squadron of stealth fighters. Image this: arming your gross sales staff with cutting-edge instruments that may assist unearth untapped potential, unlock actionable insights, and propel your income skyward. Now, that’s a profitable technique!

On this article, we dive headfirst into the world of gross sales intelligence software program — the game-changers that may elevate your gross sales pitch to an entire new stage. We’ll uncover the secrets and techniques of what gross sales intelligence is all about, the way it fuels success, and why companies of all styles and sizes ought to harness its energy.

Get able to dominate the gross sales panorama and arm your self with the most effective gross sales intelligence instruments, hand-picked only for you. Let’s conquer the world of B2B gross sales collectively!

What’s Gross sales Intelligence

Gross sales intelligence revolves round using cutting-edge applied sciences, methodologies, and knowledge to drive B2B gross sales with larger effectivity. It’s all about using gross sales intelligence software program to collate each inner and exterior knowledge, enabling companies to spice up their gross sales. This helps in optimizing instruments companies may already be utilizing, together with gross sales engagement platforms.

These instruments have the power to investigate numerous knowledge factors, always monitoring for key gross sales triggers like new funding rounds or mergers and acquisitions. By staying forward of the sport with gross sales intelligence, firms can unlock new alternatives and obtain outstanding gross sales success.


Advantages of Gross sales Intelligence Instruments

Allow us to take a more in-depth take a look at why embracing gross sales intelligence software program is the key weapon that separates the winners from the remainder. Within the dynamic world of B2B gross sales, relying solely on intestine instincts and wishful considering is a quick observe to mediocrity. That’s the reason it’s good to harness the ability of gross sales intelligence instruments to propel your gross sales success to new heights.

#1. Laser-like precision in concentrating on

Gross sales intelligence instruments allow you to determine and pursue the best prospects by analyzing demographics, firmographics, and on-line conduct like purchaser intent. This precision concentrating on helps uncover hidden alternatives and high-value prospects that had been beforehand hidden, maximizing gross sales effectivity.

#2. Clever insights for knowledgeable decision-making

Gross sales intelligence instruments equip you with real-time knowledge and actionable insights. From monitoring key efficiency indicators to understanding market developments, these instruments present insights to finetune your gross sales strategy.

As an illustration, with the arrival of on-line gross sales, increasingly more firms are utilizing instruments like social media scrapers in order that they’re extra conscious of what their goal buyer base needs. Gross sales intelligence instruments are like having a crystal ball guiding your each transfer, preserving you one step forward of the competitors.

#3. Automation of time-consuming duties

Gross sales intelligence software program automates duties similar to lead scoring, contact enrichment, and knowledge entry, liberating up precious time for the gross sales staff. With extra time at their disposal, the staff can focus extra on partaking with prospects towards closing offers. Enriched buyer profiles and real-time buyer knowledge assist ship personalised, impactful pitches, leaving your rivals trailing.


Easy methods to Select the Greatest Gross sales Intelligence Software program

Selecting the best gross sales intelligence software program is essential to enhancing upon the aggressive edge led to by your gross sales staff. The precise set of instruments can assist enhance gross sales, present real-time insights, improve buyer expertise, and increase income. Comply with these steps to make an knowledgeable determination that aligns with your corporation targets.

#1. Consider Your Wants: Perceive the gross sales processes inside the group and determine areas the place gross sales intelligence can have essentially the most affect. Assess the important thing knowledge factors it’s good to hold observe of for knowledgeable decision-making.

Principally, it’s good to have your marketing strategy prepared the place you outline the specified outcomes and targets the software program ought to assist you obtain. Take into account your price range to discover a resolution that matches your monetary sources.

#2. Analysis Your Choices: Learn critiques and examine sector-specific critiques for unbiased suggestions and in-depth evaluation. Examine pricing and options to search out the most effective match to your necessities. Consider buyer assist choices for dependable help.

#3. Take into account Integrations: Be certain the software program integrates properly together with your current know-how stack. Examine compatibility choices to assist tailor the software program to your particular wants.

#4. Examine for Scalability: Consider how the software program can scale with your corporation transferring ahead.

#5. Consider Reporting Capabilities: Decide your reporting wants based mostly on strategic planning and targets. Consider the software program’s reporting choices, together with pre-built stories and customization capabilities.


Apollo is touted as the final word gross sales intelligence software that boasts one of many largest prospect databases to revolutionize your prospecting problem. It offers you the ability to hone in on that good buyer match for your corporation.


Key options:

  • Gives one of many largest prospect databases, giving customers entry to an enormous pool of potential clients for his or her enterprise.
  • Seamlessly integrates with widespread CRMs like Salesforce and HubSpot and productiveness instruments like Zapier and Salesloft.
  • Apollo Chrome Extension lets you prospect clients straight from LinkedIn or main model web sites.
  • Apollo Sequences lets your staff comply with devoted outreach plans, full with customizable touchpoints and computerized or guide activity scheduling.
  • Apollo Enrichment instruments permit you to extract precious data from the Apollo database to CSVs, your CRM, or different instruments utilizing the Apollo API.

With over 60 filters at your disposal, you may rapidly sift by way of the noise and goal the best individuals and corporations in document time. And right here’s the kicker – Apollo doesn’t simply cease at discovering prospects; it equips you with the tips and instruments to take speedy motion to have interaction with the shoppers proper from the app!


Clearbit, a knowledge firm at its core, has been shaking issues up within the B2B world since its inception in 2015. That they had one mission: to create essentially the most kickass B2B datasets recognized to mankind, protecting all the pieces from firms and contacts to purchasing intent alerts.


However right here’s the factor – they didn’t simply be a part of the sport; they disrupted it. They barged right into a class dominated by conventional incumbents with their real-time knowledge lookups, versatile APIs, and seamless integrations. And guess what? The innovators of the enterprise world fell head over heels for Clearbit. Large names like Phase, Stripe, Zendesk, Asana, HubSpot, and over a thousand others have relied on Clearbit to gasoline their explosive development.

Key Options:

  • It has extraordinarily exact and reliable knowledge enrichment capabilities. In consequence, advertising and marketing and gross sales actions could be focused successfully. It offers insightful details about the prospects and clients, similar to job titles, enterprise sizes, and know-how employed.
  • Connects with quite a lot of platforms, together with HubSpot, and Salesforce, making it easy so as to add knowledge and insights to your present processes.
  • Customer support is rated top-notch at Clearbit, with pleasant and skilled personnel to don the help hat serving to clients with any issues or queries.
  • Knowledge inputs support within the creation of custom-made messages and content material for area of interest audiences personalizing the advertising and marketing initiatives. Elevated engagement and conversions on account of this personalization increase gross sales income.

With all this, Clearbit offers fairly a complete package deal geared in the direction of making the most effective of gross sales.


Demandbase, referred to as the Smarter GTM™ firm within the B2B area, affords a complete resolution to deal with the challenges confronted by each gross sales & advertising and marketing groups. With a give attention to eliminating knowledge and know-how fragmentation, Demandbase empowers companies to realize precious insights by avoiding ineffective spamming of prospects.


Key options:

  • With the revolutionary Demandbase One™ platform, mix your knowledge with their strong B2B knowledge and expertise the true potential with cutting-edge AI. for a better GTM™ resolution fueled by main trade insights.
  • Faucets into an astounding 1 trillion account identification alerts on a month-to-month foundation throughout in depth Demand-Aspect Platform (DSP), consumer networks, and accomplice ecosystems. Powered by super-smart AI, alerts are analyzed for quantity patterns, proprietary IP, and cookie knowledge.
  • Harnesses knowledge from over 40,000 trusted sources, together with famend distributors like S&P World Market Intelligence and Equifax; multi-source triangulation is employed to realize precision at scale. Customers are additionally given the choice to flag inaccuracies. The editorial staff swiftly verifies and updates the data inside 48 hours or much less, guaranteeing the utmost knowledge integrity.
  • Demandbase’s staff of specialists repeatedly screens knowledge high quality, meticulously benchmarking accuracy and refining machine studying fashions. Customers are supplied with a easy “incorrect information” flag, permitting them to contribute and share their particular person experience. The enter is then validated towards a number of sources and revealed if it meets the stringent requirements.

By infusing Account Intelligence at each touchpoint of the customer journey, Demandbase ensures that interactions with clients are optimized. Their holistic strategy helps orchestrate seamless actions throughout techniques and channels that encapsulate promoting, account-based expertise, and gross sales motions. The last word end result? Companies can determine alternatives earlier, have interaction with prospects extra intelligently, and speed up deal closures.

For those who’re trying to improve your advertising and marketing and gross sales efforts with a streamlined strategy that drives higher outcomes, Demandbase affords a compelling resolution!


Cognism is a B2B gross sales software that takes your prospecting recreation to an entire new stage.


Key options:

  • Cognism’s unique cellular dataset ensures a seven-fold enhance in dial-to-connect fee as they’ve all been manually verified by way of its signature Diamond Knowledge®.
  • Helps the gross sales staff prospect by itemizing enterprise emails and knowledge cleansing towards related do-not-call lists, guaranteeing compliance throughout areas.
  • Cognism follows a pricing mannequin based mostly on particular person gross sales staff wants.
  • Has in depth protection within the EMEA area and the most effective cell phone quantity protection within the US; Cognism helps a slew of worldwide companies.
  • Integrates seamlessly with current gross sales options, permitting customers to entry the required knowledge inside their most well-liked tech stack, together with CRM and gross sales engagement instruments.

Cognism’s received purchaser intent alerts that provide the inside scoop earlier than your rivals also have a likelihood. Cognism delivers contemporary, correct, and compliant individuals and account intelligence, so your database is at all times updated and able to implode with gross sales income.


SalesIntel, one of many pioneers in B2B gross sales intelligence, helps you in finding your preferrred account targets, keep robust relationships with prospects, and have a blast at your income targets.


Key options:

  • RevDriver, the Chrome extension software of SalesIntel, is a strong prospecting intelligence software with streamlined prospect outreach capabilities that may present 95% correct, human-verified knowledge from social media channels like LinkedIn, Navigator, Recruiter, and company web sites. Customers can simply retrieve contact data, similar to direct dial numbers and e mail addresses, all inside the comfort of their browser tab.
  • Highly effective Intent Knowledge Integration: SalesIntel seamlessly integrates Bombora’s Intent Knowledge and hyper-detailed search filters with its Firm Surge® function. Utilizing this, customers can monitor firms based mostly on particular pursuits, consider their exercise ranges, and assign a threshold Firm Surge® Intent Rating.
  • Gives customers with ethically-sourced, first-party B2B knowledge entry to 17 million human-verified contacts at 22 million firms throughout the USA. , Notably, SalesIntel boasts the trade’s largest assortment of human-verified direct dials and cellular numbers, guaranteeing a outstanding 95% accuracy fee. These contact particulars are reverified each 90 days, guaranteeing up-to-date and dependable data.
  • Its technographic and firmographics options provide you with pinpoint accuracy in your prospects’ know-how stacks.

Moreover, SalesIntel’s firmographics knowledge empowers you to focus in your preferrred audience by leveraging important firm knowledge like SIC, NAIC, firm dimension, income, and extra, making it a software price reckoning with.


Gong, the powerhouse in gross sales intelligence, is most well-liked by hundreds of massive and small firms, swearing by its capabilities. What units Gong aside is that it has mastered the artwork of analyzing each interplay between gross sales reps and prospects/clients, protecting calls, emails, and net conferencing utilizing Gong AI.


With Gong’s gross sales intelligence software program, you get insights than simply plain knowledge utilizing AI know-how. Gong AI digs deep, understanding conversations and unearthing mind-blowing insights that provide you with a rock-solid view of your offers, pipeline, and forecasting.

Key options:

  • Gives insights into how initiatives are perceived by the prospect after which captures these knowledge in real-time to assist make knowledgeable selections on tips on how to realign your technique.
  • By seamlessly integrating into your tech stack, it streamlines gross sales workflows and automates guide duties for enhanced staff productiveness.
  • With AI-driven deal closing, AI know-how is leveraged to supply clear and real-time visibility into your open pipeline. AI-backed insights excel in figuring out pipeline dangers, uncovering profitable behaviors, and guaranteeing the success of your initiatives available in the market.

Gong seamlessly integrates with CRMs like Salesforce, routinely tying all that precious knowledge to your consumer and get in touch with data.


The B2B gross sales software, UserGems, affords seamless integration together with your CRM, current instruments, routing logic, and workflows to the staff, making it a breeze to get began and prepare your staff.


UserGems mix top-tier knowledge from LinkedIn and publicly accessible sources, guaranteeing accuracy, relevance, and an excellent bounce fee of lower than 5%. This implies you’ll at all times have essentially the most up-to-date data at your fingertips.

Key options:

  • Pipeline era: UserGems helps generate a professional pipeline that converts at a thrice increased fee.
  • Churn prevention and account growth: UserGems lets you proactively forestall churn dangers by notifying you about key job adjustments inside your accounts. This perception lets you take crucial actions and determine different stakeholders to drive account growth.
  • Correct CRM: UserGems ensures the accuracy of your CRM knowledge by flagging outdated contacts and including lacking contacts to accounts.

UserGems remodel tedious guide processes into automated magic, saving you no less than half-hour of treasured time every day. UserGems additionally boasts top-notch buyer assist and seamlessly integrates into your current workflows.

LinkedIn Gross sales Navigator

LinkedIn Gross sales Navigator is the key weapon it’s good to faucet into the ability of LinkedIn’s large community of over 800 million members, with a whopping 190 million within the Asia-Pacific area alone. This game-changing software is all about trendy promoting, serving to you discover and domesticate relationships with prospects and clients alike.


LinkedIn Gross sales Navigator permits digital promoting and helps gross sales professionals handle relationships with their patrons on a big scale. It acts as a central hub for contemporary B2B gross sales groups, seamlessly integrating with CRMs to supply a dependable and real-time basis of trusted knowledge.

Key options:

  • Entry to the LinkedIn community by way of Gross sales Navigator, which affords limitless entry and search options to LinkedIn’s in depth international community of execs.
  • Prioritization of prospects/leads that can assist you determine high-priority alternatives by way of Gross sales Spotlights that draw consideration to professionals who’ve made job adjustments or have posted new content material.
  • Outreach and messaging by way of extra options like using LinkedIn’s native messaging software, InMail, to provoke personalised conversations to drive engagement.
  • Customers can obtain real-time updates and alerts, observe key actions, and collaborate with staff members utilizing Gross sales Navigator customized lists and shared notes.

By leveraging LinkedIn’s expansive knowledge, insights, and relationship-building capabilities, Gross sales Navigator equips gross sales professionals with the required instruments to excel of their roles and obtain their gross sales goals.


On the planet of B2B intent knowledge suppliers, 6sense has emerged as a frontrunner, incomes recognition from Forrester in its esteemed Forrester Wave™ report. In accordance with the report, 6sense stands out with its distinctive capabilities in deep analytics, robust integrations, and spectacular geographic protection that spans over 40 languages.


Key options:

  • Income AI™, a key element of 6sense’s gross sales platform, uncovers nameless patrons preserving their search intent hidden, understands their conduct, and guides gross sales professionals to have interaction with the prospects almost definitely to make a purchase order. Income AI™ seamlessly integrates with different 6sense options similar to Account Intelligence, Firm & Folks Search, Purchaser Intent Knowledge, Predictive Analytics, Prioritization Dashboards, and Prospecting.
  • Account intelligence: Helps acquire readability into accounts and contacts to assist in proactive prospecting and personalised outreach.
  • Firm and other people search: Have interaction with preferrred clients rapidly utilizing an intuitive B2B account and get in touch with search engine fueled by essentially the most correct and related knowledge, together with verified emails and telephone numbers.
  • Purchaser intent knowledge: Determine nameless patrons actively researching options like yours however retains their search intent hidden.
  • Prioritization dashboards: Present centered lists of accounts and contacts based mostly on purchaser conduct and 6sense predictions.

Other than this 6sense additionally offers a Chrome extension! This permits customers entry to in-depth 6sense insights when looking firm web sites utilizing the 6sense Chrome extension.


The Meltwater Suite can supercharge your understanding, speed up your tempo, and ship actual affect that strikes the gross sales needle. To start out off with the ability of information – a staggering 1.3 billion contemporary paperwork are added to the platform with over 6 billion engagement actions being processed; Meltwater offers you entry to essentially the most complete dataset on the market.


Key options:

  • Media Intelligence software to realize precious insights to trace model fairness, handle web optimization and monitor competitors.
  • Media relations to construct and strengthen relationships with journalists.
  • Social listening and analytics to seize real-time model mentions throughout social media.
  • Shopper intelligence to conduct market analysis utilizing trendy analytics.
  • Gross sales intelligence to maximise gross sales outreach with aggressive intelligence, real-time alerts, and get in touch with knowledge.
  • Meltwater API and knowledge integration for centralized perception aimed toward development monitoring and reporting.

The Meltwater Suite is a powerhouse of merchandise that harness the ability of strong knowledge throughout eight key areas, together with media, social, influencer, gross sales, and shopper intelligence.


Time to Obtain that Gross sales Pinnacle 🗻

And there you’ve it! Within the lightning-fast battleground of B2B gross sales, embracing the ability of gross sales intelligence software program is now not a mere choice — it’s a significant necessity. These meticulously hand-picked instruments characterize the crème de la crème🍦, offering you with the data to overcome the gross sales panorama and aiding your income to skyrocket.

Whereas every software comes with its personal set of options and is a jewel by itself, it’s good to hold your corporation necessities as the ultimate yardstick, as every enterprise’ wants are totally different. Additionally, you may leverage the ability of AI by way of the extra use of AI gross sales instruments too.

So, choose the gross sales intelligence software program that aligns completely with your corporation targets, so you may step onto the battlefield with unshakeable confidence and razor-sharp precision. The time is nearly proper that you just dominate the world of B2B gross sales. Put together for battle!

Subsequent up, gross sales pipeline templates to streamline your gross sales course of!

Rate this post
Leave a Comment